The Merry Mile is a self-guided tour of the best holiday cocktails in Dallas. Download the free pass below to start the tour and collect points to claim prizes as you visit restaurants on the Mile. Consider the experience as Dallas’ ultimate holiday bucket list.
The Merry Mile is a seasonal self-guided tour. The 2025 season opens on Novembr 11 just in time for the holidays and will run through January 10.
The Merry Mile is a collection of the best holiday cocktails in Dallas. While most are close to the city center, we're happy to provide stops in some of Dallas' most popular neighborhoods beyond Downtown Dallas.
No, the Merry Mile has restaurants and pop-ups all over Dallas. Even a mile is bigger in Texas. (Give us a break, we like the name. Just go with it!)
Each location check-in is worth 100 points. Once you reach 300 points, you can use your points to redeem a Lime Ornament swag to commemorate your Dallas Holiday experience!
Visit DallasMargaritaMile.com and select “Sign Up” to get your Margarita Mile pass. Users will be sent their pass via text and email.
After signing up, users will receive their free, curated pass directly to their smartphone via text and email and can start exploring immediately.
The swag item is worth 300 number of points. After redeeming your swag item, participants provide shipping information to receive the shipment.
Please be patient and it can take 3-4 weeks to receive your item(s).
Nope! Signing up for the Merry Mile is completely free. Just pay for the cocktails you enjoy along the way.
No need to show your pass. Simply check in via GPS when you arrive at participating locations to earn points.
We encourage you to take your time and experience the Merry Mile at your own pace and responsibly. The Merry Mile is open through January 10, so there’s no rush – sip and savor at your own pace.